Belgium based Vendis Capital acquires Noppies

Blacktrace advised Noppies on the sale to private equity firm Vendis Capital. With extensive experience in the consumer product and fashion industry, Vendis Capital plans to take Noppies to the next level of further international growth.

Noppies has been designing, developing, creating and marketing maternity clothing and baby/kids wear for over twenty years and has built an international market leadership position in the maternity wear industry. Noppies was founded by Norbert Mutsaerts in 1991, who as a pioneer understood pregnant women’s desire to wear fashionable and functional clothing during pregnancy. The company is active in more than 50 countries worldwide and sells its three brands “Noppies”, “Supermom” and “Esprit for mums” through own brand stores, franchise/partner stores, shop-in-shops, independent resellers and e-commerce. Its major markets include the Benelux, Germany, France, Spain & Canada. Noppies has had a pioneering role in the omni-channel approach to both retailers and consumers. Another innovation the company is proud of is its “Never out of Stock” collection. Noppies employs some 100 people. Vendis Capital is an independent private equity firm focused on building and investing in medium sized branded consumer companies in Europe that are well positioned for value-creating growth or transformation. Investors behind Vendis Capital are amongst others the Colruyt family, the European Investment Fund (EIF) and Morgan Stanley. Earlier acquisitions include Petrol Industries, HUMANOID and ferm LIVING. With extensive experience in the consumer product and fashion industry, Vendis Capital plans to take Noppies to the next level of further international growth.

 

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